DEAR Rivington has moved to 37 Great Jones St.
What was formerly a toxic industrial manufacturing space has been completely transformed to a residential rental building with this cutting edge fashion retail store on the ground floor. Bye, bye Lower East Side, hello NoHo. See earlier coverage in The Observer. Check out Racked to learn more about this cutting edge designer.
On Wednesday, just as the building’s Zoning Variance application hit CB#2’s Zoning Committee, DEAR Rivington designer Moon Rhee and Heyja Do/creative director were arranging racks and inventory, welcoming curious neighbors and announcing their immanent opening. Take a look ! Rumor has it the shop will open on Friday, July 18th at 11:00 am.
With Filson’s across the street at #40 and Philip Lim just down the street at #48, restaurants Five Points, Il Buco Alimentari, ACME and Great Jones Cafe; the Aicon Gallery and Great Jones Spa next door, Great Jones St. is making its own distinctive addition to a fascinating NoHo.