There is lots that’s new in NoHo this fall
Besides residential construction at Mulberry and Bleecker and commercial construction at Great Jones and Lafayette, the new in NoHo includes the opening of the new two-story Kith store, a new restaurant, Broken Coconut at 15 East 4th St. and more three new retailers, Reformation at 39 Bond St., Away at 10 Bond St. and Hatch at 17 Bleecker St. Each represents something unique, and as usual in NoHo, something edgy.
On Friday, October 6th, Ronnie Fieg opened his new Kith store at the corner of Lafayette and Bleecker. A brand famous (infamous) for the online hype that feeds constant demand for his inventory, Kith is one of several NoHo retailers changing the nature of the industry. We are hoping that the lines on opening day aren’t a harbinger of more sidewalk clutter to come, but we’re certainly happy to have the cutting edge in our mist – even if we have to evolve a little.
Having posted the new building, Fieg then asked his Twitter followers to help him come up with a name for it. Luckily, Seth Rogen was able to help out: “Replying to @RonnieFieg
Kithtropolis. Kithstanbul. Kitheopia. Kithneyland.
Devoted entirely to clothing for the expectant and new Mother, Hatch. Designer Ariane Goldman created the label in 2011 after being underwhelmed by what she saw on offer when she was expecting her first child.